Durant, a founder of General Motors, personally invested in the company and in 1919, it adopted the name Frigidaire. The brand was so well known in the refrigeration field in the early-to-mid-1900s, that many Americans called any refrigerator a Frigidaire regardless of brand.
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Durant, a founder of General Motors, personally invested in the company and in 1919, it adopted the name Frigidaire. The brand was so well known in the refrigeration field in the early-to-mid-1900s, that many Americans called any refrigerator a Frigidaire regardless of brand.
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